If you’ve risked carpal tunnel syndrome to hand-write thank-you notes to your customers or wedding guests, here’s some news you can use.

New York City-based Bond, which specializes in mass-produced handwritten notes on paper, has has launched a new feature called Bond Groups. The company points to research showing a phenomenal 99 percent open rate for handwritten notes, and cites clients that have seen as much as a threefold boost in engagement or an ROI of 800 percent from the missives.

The new Groups lets individuals and small businesses self-generate handwritten notes with personalized fields for names and a variable, like the present you gave or the product you bought. Up to 550 notes can be created in one order. Previously, businesses with orders of 1,000 notes or more could get this kind of personalization, but it would be handled by an account manager using a tool internal to Bond.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.